Rose Series

Men’s Anti-Aging Skin Care Products Series – Challenge Of Searching For High Quality Men’s Skin Care Products

One of the main conditions a business must meet in order to become a successful business is to be able to answer directly and affirmatively to the next question: Are you easy to do business with?

Surely, it may seem absurd to ask such a silly question, at first, because every businessman will answer in a second: “Sure we are”. The question actually offends them.

But if we were to talk about the beauty industry and the cosmetic products for men, the question suddenly seems legitimate. Most of the product providers for Masculine Mens Anti-Aging Face Skin Care Products are not that easy to do business with and millions of men waste their time searching for quality products which use special formulas to solve their skin problems.

For millions of men across the United States and the rest of the world, there is nothing easy about doing business with the product providers from the beauty industry. They actually spend a lot of their time and energy to locate quality products that do what the label says.

Go Directly to Female-Centric Department Store Beauty Counters: Do Not pass GO

directly to department store beauty counters designed exclusively for the shopping pleasure of members of the ‘opposite gender’.

And while most masculine men would refuse to subject themselves to a buying experience that is totally against their nature and preference, there are some who secretly obey this order, because they have no other choice. They need to take care of their appearance, not out of vanity, but to gain an extra edge in an ultra-competitive environment – where first impressions based on how he looks could make or break the deal of a lifetime, or hinder his chances of advancing romantically with she who is the one, before she equates a less than perfect first impression with having no chemistry…

Most men understand the capital importance of preventing the signs of premature aging, of creating a protection shield against environmental factors such as dust, heat, sun, wind or to reestablish their skin’s natural balance after the daily shaving routine. It is extremely important to create a good first impression, because while it takes seconds to make judgments about a person, it takes years to change that first opinion. Great opportunities don’t come around too often and it’s better to seize them when they come.

Masculine men who want to gain every advantage deserve to have equal access (as their female counterparts) to the latest and best innovations in masculine anti-aging, face and skin care technologies. Having no other options, secretly and shamefully, some masculine men slink into department store beauty sections and awkwardly purchase Male Face Skin Care Products For Men as quickly as possible – and then leave just as quickly, before they’re spotted by the wife of an acquaintance, or worse, before they’re caught in the tractor beam of ever hovering beauty consultants.

Another example of how much consideration are men offered by the beauty industry producers is the Free Gift with Purchase incentives, promoted all year long in beauty departments. Now, let’s not even pretend that these offers are meant for the male clients that purchase same brands of skin care products as their female counterparts. No, lipsticks and make-up bags are not men gifts and this is another evident proof that this industry is not easy to do business with, when referring to the male point of view.

The explanation for this shameful situation is, of course, very simple. Great beauty industry leaders are well-aware of the fact that their primary target is the female shopper, so their products and incentives are meant to convince her buy products for you, not make you offers directly. Statistics say that 70% percent of all cosmetic products are purchased by females, therefore the producers reach their target and everyone is happy. Everyone except for you.

These incentives are meant to entice more and more women into buying expensive men’s anti-aging skin care products and they will do everything to convince you it’s worth spending the money on them.

But this is not actually a viable option. Drugstores are not offering something more than beauty department stores do. When it comes to the beauty industry, the producers highly stress upon quality and prestige, creating an exquisite image of their products. For that matter, there is a well-defined hierarchy between products found in department stores and those sold in drugstores and mass merchandise stores. Department stores brands are considered ‘high-end’, quality products that come with matching prices, not necessarily direct proportional with their quality.

The Drugstore Experience

Surely, there is another place where you can shop for cosmetic products and that’s the drugstores. Men can purchase their masculine men’s anti-aging face care products and solve their skin issues.

But can they really? Well, drugstores are pretty much like department stores when it comes to attending to men’s problems. Whereas the beauty industry is all about image and prestige, there is a well-defined hierarchy between products found in department stores and those sold in drugstores. The brands you can purchase in department stores are considered high-quality, prestigious brands, with prices that match their labels, of course, but not necessarily direct proportionally with the quality.

Anti-Aging, face and skin care products sold at drug and mass merchandise stores are

Shopping Online Experience –Give the Customer What He Needs

The COOKIE CUTTER Approach – Men are ALL the SAME

Many beauty industry leaders believe that online shopping can easily replace the department store experience, in the sense that men who find it troublesome to search for skin care products are embarrassed by looking through feminine cosmetics can easily go home, sit in their armchair, and carry out the shopping from there. They can access a very generous offer online and can purchase the products they need with little effort.

The beauty industry is confident about the fact that men who are not comfortable with shopping in a department store can easily not come out at all and shop for masculine men’s anti-aging face care products online. This way, they have all the privacy they need to search for items, to consult the offer, which is by the way, extremely generous. Of course, many of the brands online will highlight their dazzling results with creams and face care products used by an x number of men, during an x number of days who noticed great improvement during the testing period. These researches usually come with a fine print, where they state the number of persons and how the results may vary according to different types of skin and so on.

And then there are the volumes of contradictory reviews – User A loves it, User B hates it, User C can careless and so on. By the way, have you noticed how many of these men’s skin care product reviews are written by the women who bought them for their men? Where are the actual users – the men behind some of these reviews? Oh I forget, they’d probably rather people not know about the beauty regiment their women put them on.

Putting aside other people’s reviews and the beauty industry leaders’ claims that their men’s anti-aging skin care products are the best, choosing a product according to certain criteria and deciding if it’s worth the investment is, after all, a matter of personal interest and needs. Like with any other thing we buy, men need to hold the product in their hands, to check the label, to see whether the slogan of a particular cream resonates with his inner sense of masculinity and power, before deciding to invest in it. He must be convinced that product is specially designed for his skin care problems so that he can believe in its power and efficiency.

Actually, online shopping takes a lot of our time and energy, while websites are filled with unknown providers with no credentials or credibility.

There are many in the Beauty Industry who would disagree with this article series. In fact, they would shrug and say: “We don’t understand what the fuss is all about. We’re easy to do business with – you don’t like our retail locations, you can go on-line. You don’t use the pretty make-up bag of free lipsticks and mascara, then find a woman to give them to. Of course our products aren’t artsy fartsy – they’re not all pink and pretty and we’ve gone out of our way to make them ‘man friendly’. What’s wrong with recruiting women to do our bidding? What’s wrong with marketing campaigns that seek to ‘feminize’ men? It’s working isn’t it? The new age, metro-sexual man is in and masculine men are now oh so passé…”

If we would gather all brands of men’s anti-aging skin care products available in this moment on the market and place them side by side, some striking similarities would rise up right away. First of all, the primary colors used by all brands are variations of earth-colors, different tones of grey, brown, dark blue and black. These are the colors considered by the beauty industry to define a man and not just one, but all of them. Men are considered all alike by the beauty industry.

If there were some chance to gather all men’s anti-aging skin care products available in the present on the market and if we were to place them together, we would be stricken by some visible similarities. First of all, you can’t help but notice the colors used for the label’s background – only earth-colors, variations of grey, black, blue and brown. These are colors considered by the beauty industry to define the portrait of the universal man. They actually think all men are alike.

If we were to zoom in on the label, there are many feminine influences you can spot right away and you can see how these men’s anti-aging face care products were actually conceived. Mentioning other feminine characteristics of the male addressing products, you can identify the terminology used by both branches in defining the content of the package- serum, moisturizer, etc.

These traditional terms and conditions applied so far for feminine products cannot render the same results when trying to describe and define men’s quality anti-aging face care products. In fact, rarely can we see that beauty industry leaders take into account men’s general preference for simplicity and functionality, rather than colored labels and strong fragrances. In fact, we can more often see how men’s standpoint is neglected and not taken into consideration at all.

The moisturizer is still a moisturizer, regardless of the name you give it, but the beauty industry has shown great creativity when it comes to coming up with new definitions and terminology for their products, in order to set them aside from other brands, irrespectively of the customer’s confusion to all that different names for basically the same products. For instance, a moisturizer could become a lotion, balm, replenisher, hydrator, renewer or God knows what other names they can invent for describing their products. Even the names given to masculine products are more confusing than efficient and men have no idea what a rebuilder can do to their skin.

It would be irresponsible to categorically dismiss the Beauty Industry’s efforts in creating products that appeal to men. True, masculine men aren’t their primary customers and you don’t have enough purchasing power for the Beauty Industry to invest in a complete and costly overhaul of their current practices toward the marketing of men’s anti-aging, face and skin care products.

This situation is not caused because they don’t strive enough or because they don’t have sufficient resources- it’s mainly because the beauty industry strategies have been focused for such a long time on the feminine public, that now is too hard and too costly to change that general opinion that cosmetic products are meant for women only. The problem is the difficulty of breaking loose from the general perceptions and finding a way to satisfy the male’s preferences also. As a consequence, the approach towards marketing strategies and launching quality men’s anti-aging face care products is shallow and inefficient.

Finding Solutions: The Right Perspective On Men’s Anti-Aging Face and Skin Care Products

A reliable solution to any problem can be found once you’ve identified the problem. In this sense, beauty industry leaders can come up with solutions once they find out what the problem actually is.

And what is that knowledge? It’s simply the awareness that, to engage masculine men and enable them to spend billions of dollars boosting the Beauty Industry’s revenues and profits, it’s time to put aside old models and practices, and reach out to masculine men on their terms, in their world, and in a manner that is aligned with their masculine nature. This is how it should be done:

* Give masculine men the credit they deserve and acknowledge them for what they are. Speak your slogans directly to them, rather than convincing their life partners to buy your products.

* Create products and packaging that masculine men are proud to own and talk to their ‘buddies’ about (not in fear or shame), instead of hiding in the bottom of the bathroom cabinet where there is no sunshine at all.

* Design marketing campaigns that cater to masculine men, rather than neglect and humiliate them.

* Speak to men in a language they fully understand, give them comfort and give them respect by making your men’s anti-aging face care products appealing to their needs and preferences. Take into account their status and self-esteem and act accordingly.

* Accept the fact that men are not like women and their buying preferences are very much distinct from that of women’s. Respect that and come up with viable solutions.

* Liberate the legions of “underground male skin care shoppers” from department stores, speciality beauty stores and drugstores, empowering them to hold their head up high, and delivering to them the ultra masculine men’s face care solutions they want, need and deserve.

All men would be glad to take their business where they receive the respect and consideration they deserve.

This is the real challenge of the present beauty industry and it must be solved now, not tomorrow, not the next year.

Those who understand all these things and act promptly to solve this problem, will enjoy infinite benefits and will revolutionize the present market.

On the other hand, Beauty Industry ‘ostriches’ who stay buried in the sand and who fail to act will find themselves – ironically – much like the masculine men they’ve ignored for so many years: on the outside, looking in.

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