West Virginia Glass
It Has Been A Year Since Landow, His Stable Of 25 DJs And Cat Mascots Hugo And Starla, Started Broadcasting Y-Not Over The Web From His West Philly Home.
It’s been a year since Landow, his stable of 25 DJs and kitty mascots Hugo and Starla, started broadcasting Y-Not over the Internet from his West Philly home. “Or, the Bunker, as we call it,” Landow announced.
His goal is to continue the result of Y100, playing similar music without the restraints of corporate playlists, allowing the DJs to play deep album cuts or indie bands, as long as they fit with the station’s identity.
Since Y-Not commenced broadcasting at ynotradio.net, Landow has paid all charges — about $1,000 a month, including streaming, royalties and promotion — out of his own pocket, supported by a part-time job at radio trade mag FMQB. He earns no salary and all of the DJs work for nothing. Ideally, Landow would like to get sponsors or partner with another organisation, but doing things like selling adverts isn’t part of his DNA. Latterly the station has started taking donations to defray costs.
In a perfect world, Landow would be back on terrestrial radio. He still has a soft spot in his heart for the FM dial. Not to mention, the FM listeners.
The amount of folks tuning into Y-Not fluctuates, but on a Wed. morning, 93 were listening. He admits it is not a big number and it’s a far cry from the average 384,000 weekly listeners logged by Arbitron in Y100′s final years. But Landow is philosophical. “It’s just pleasant to know someone’s listening.” Y-Not broadcasts through Net radio network Live 365, which calculates the approval for a station by measuring listener hours. As of Monday, Y-Not had logged 21,361 total listening hours.
“To get a station over 1,000 or two thousand is pretty difficult,” declared Chris Houghton, online-marketing manager at Live 365. Y-Not is the fourth- most-popular alternative rock radio stations that broadcasts thru Live 365. And Y-Not differs significantly from the 3 more preferred stations as it deals with a Philadelphia audience, not a world one.
Landow mans the mic Monday thru Friday from 9 a.m. Till he’s relieved by another DJ. Y-Not is on air twenty-four hours per day with a live host curating and introducing music from nine a.m. To 10 or eleven p.m. Monday thru Friday and nine a.m. To four p.m. On Saturdays. On Sundays and the off hours, Landow puts the station on auto pilot.
“Realistically, I want to have my living room to myself one day a week,” he announced.
Sound deliverance When most radio stations go down, DJs scatter to available jobs and listeners find new buttons on their radios. But the previous Y100, once called Y-Rock, has refused to go down silently.
Its first death was February 2005, during a wave of format-switches away from alternative rock, when owners Radio One decided to switch to a rather more popular hiphop sound. Program boss Jim McGuinn led the troops to a spare room in his South Philly house and Y100 Rocks was born. “I thought that if we kept the audience together in one place and we kept some semblance of a staff, that somebody with an FM frequency could be entrapped to re-launch the format,” declared McGuinn, now a program director at the Current, a public-radio station in St. Paul, Minn.
The liberty of Web radio was thrilling for McGuinn and Landow, especially after the increasingly corporate management of the final years of Y100. “For the people that worked at the first Y100, doing the Web thing was getting back to why we received into the business in the first place,” McGuinn announced. “We were the individuals that wanted to come over and sit on your couch and play you some really cool record that we found.
The Internet enables us to get back to that 1st impulse that brings most individuals to radio, or should.” With little or even no competition in the choice market at that point and a mail list of fifty thousand emails, Y100 Rocks prospered. “It incidentally turned into a business and a thriving Web radio station,” McGuinn expounded, who credits volunteers for helping the station file for taxes and confirm everything was legal. “We were blown away when listeners and members of the community needed to join.”
In July 2006, McGuinn recounted to his volunteer staff that Y100 Rocks would become part of WXPN as a new service that would appeal to a younger audience, Y-Rock on WXPN. Till last year, Y-Rock was broadcast over the airwaves for 10 hours a week and full time online on XPN’s HD-2 channel,writes tagza.com.
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